xxx公司國(guó)際市場(chǎng)營(yíng)銷戰(zhàn)略與策略分析(44頁(yè)).rar
xxx公司國(guó)際市場(chǎng)營(yíng)銷戰(zhàn)略與策略分析(44頁(yè)),摘要xxx公司也是國(guó)內(nèi)著名的通信設(shè)備制造商之一,光通信設(shè)備是其核心產(chǎn)品。公司目前有專門(mén)的“國(guó)際業(yè)務(wù)部”負(fù)責(zé)國(guó)際市場(chǎng)營(yíng)銷,在印尼、印度、伊朗、泰國(guó)等地設(shè)立了常駐代表處。但與華為公司、中興通訊公司相比,公司在國(guó)際市場(chǎng)上的表現(xiàn)不盡人意,年均海外銷售額只有幾百萬(wàn)美元。2004年初,公司高層提出要大力開(kāi)發(fā)國(guó)際市場(chǎng)。在當(dāng)前形勢(shì)下,...
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原文檔由會(huì)員 白癡學(xué)東西 發(fā)布
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