59頁(yè)
摘要
近年來(lái)，隨著信息通信技術(shù)的不斷突破，電子商務(wù)發(fā)展也進(jìn)入了黃金時(shí)
期。電子商務(wù)是貫徹科學(xué)發(fā)展觀的客觀要求、轉(zhuǎn)變經(jīng)濟(jì)增長(zhǎng)方式的重要途徑，
也是提高國(guó)民經(jīng)濟(jì)運(yùn)行質(zhì)量和效率的動(dòng)力。我國(guó)電子商務(wù)較以前有了長(zhǎng)足的
發(fā)展。
然而，要使電子商務(wù)在我國(guó)正確發(fā)揮其機(jī)能，除了信息化的普及和國(guó)民
信息技能的提高外，誠(chéng)信己成為制約電子商務(wù)發(fā)展的一個(gè)重大瓶頸。對(duì)于誠(chéng)
信問(wèn)題，大家更多地是談?wù)撾娮由虅?wù)企業(yè)的誠(chéng)信，而對(duì)網(wǎng)上消費(fèi)者的誠(chéng)信問(wèn)
題探討不多。其實(shí)，少數(shù)網(wǎng)上消費(fèi)者的個(gè)人誠(chéng)信問(wèn)題同樣會(huì)成為阻礙電子商
務(wù)健康發(fā)展的一個(gè)重要因素。
網(wǎng)上消費(fèi)者在電子商務(wù)活動(dòng)中，如果發(fā)生非誠(chéng)信行為，其表現(xiàn)形式主要
為不真實(shí)現(xiàn)象、不守信現(xiàn)象、不正當(dāng)競(jìng)爭(zhēng)現(xiàn)象和危害電子商務(wù)安全現(xiàn)象。這
些非誠(chéng)信行為的發(fā)生，既嚴(yán)重?fù)p害了其它網(wǎng)上消費(fèi)者、電子商務(wù)企業(yè)和社會(huì)
團(tuán)體的利益，也降低了我國(guó)網(wǎng)上消費(fèi)者整體的市場(chǎng)經(jīng)濟(jì)道德水準(zhǔn)，擾亂了正
常的電子商務(wù)市場(chǎng)經(jīng)濟(jì)秩序，降低了企業(yè)對(duì)消費(fèi)者的信任度，在一定程度上
損害了網(wǎng)上消費(fèi)者的聲譽(yù)和形象。
我國(guó)網(wǎng)上消費(fèi)者個(gè)人誠(chéng)信問(wèn)題的產(chǎn)生并不是發(fā)展電子商務(wù)的必然產(chǎn)物，
而是有其深刻的根源，隨著電子商務(wù)的發(fā)展而得到彰顯。整個(gè)社會(huì)誠(chéng)信危機(jī)
的大環(huán)境是其產(chǎn)生的社會(huì)根源，個(gè)人道德水準(zhǔn)的下滑是其產(chǎn)生的思想根源，
功利主義的不良推動(dòng)是其產(chǎn)生的經(jīng)濟(jì)根源，電子商務(wù)的虛擬性和不安全性是
其產(chǎn)生的技術(shù)根源，相關(guān)法律制度的不健全是其產(chǎn)生的法律根源，交易雙方
信息的不對(duì)稱是其產(chǎn)生信息根源。
營(yíng)造一個(gè)健康的電子商務(wù)環(huán)境需要多方面的協(xié)同努力，目前最緊迫的是
建立電子商務(wù)活動(dòng)主體之間的誠(chéng)信。網(wǎng)上消費(fèi)者個(gè)人誠(chéng)信的規(guī)范與健全，需
要我們認(rèn)清網(wǎng)上消費(fèi)者個(gè)人誠(chéng)信問(wèn)題的根源，采取切實(shí)的措施，在全社會(huì)(包
括網(wǎng)絡(luò)空間)大興誠(chéng)信之風(fēng)，加強(qiáng)倫理道德教育，增強(qiáng)網(wǎng)上消費(fèi)者的誠(chéng)信意
識(shí)，加快誠(chéng)信管理立法步伐，完善個(gè)人誠(chéng)信管理，促進(jìn)電子商務(wù)交易雙方信
息對(duì)稱，確立雙贏合作關(guān)系，發(fā)展安全技術(shù)，強(qiáng)化網(wǎng)絡(luò)安全管理。通過(guò)道德
的、法律的、制度的、技術(shù)的手段，最終提高網(wǎng)上消費(fèi)者的誠(chéng)信度。
關(guān)鍵詞:電子商務(wù);網(wǎng)上消費(fèi)者;誠(chéng)信
摘要················································································，··
Absrtact.··············································································
前言·················································································
1誠(chéng)信與電子商務(wù)········································，····················
1.1誠(chéng)信概述·········，·········································，··············
1.2誠(chéng)信是電子商務(wù)健康發(fā)展的不二法門(mén)··················
2網(wǎng)上消費(fèi)者個(gè)人誠(chéng)信問(wèn)題·································，···········
2.1消費(fèi)者·····，·，··············，···············································
.22網(wǎng)上消費(fèi)者··，·······，·································，·············4····
2.3網(wǎng)上消費(fèi)者個(gè)人誠(chéng)信問(wèn)題的表現(xiàn)形式··················
2.4網(wǎng)上消費(fèi)者個(gè)人誠(chéng)信問(wèn)題的不良后果·················
3網(wǎng)上消費(fèi)者個(gè)人誠(chéng)信問(wèn)題的根源·····，··························
3.1社會(huì)根源:整個(gè)社會(huì)誠(chéng)信危機(jī)的大環(huán)境··············
3.2思想根源:個(gè)人道德水準(zhǔn)的下滑··························
3.3經(jīng)濟(jì)根源:功利主義的不良推動(dòng)··························
3.4技術(shù)根源:電子商務(wù)的虛擬性和不安全性··········
3.5法律根源:相關(guān)法律制度的不健全······················
3.6信息根源:交易雙方信息的不對(duì)稱·····················，
4規(guī)范與健全網(wǎng)上消費(fèi)者的個(gè)人誠(chéng)信····························
4.1加強(qiáng)倫理道德教育······，········，·······················，·········
.42加快誠(chéng)信管理立法····，··············，·····························
.43完善個(gè)人誠(chéng)信管理······························，··········
4.4促進(jìn)雙方信息對(duì)稱·········································
4.5確立雙贏合作關(guān)系·········································
.46強(qiáng)化網(wǎng)絡(luò)安全管理·······················，··············，··
5結(jié)束語(yǔ)·····················，··············································
參考文獻(xiàn)······4·································，···············，···，·······
在校期間發(fā)表的論文、科研成果等·············，··········
致謝············，··············..