我國B2B電子商務(wù)發(fā)展研究

摘  要

上世紀(jì)九十年代，美國進(jìn)入了知識(shí)經(jīng)濟(jì)社會(huì)，IT業(yè)可謂是居功至偉。電子商務(wù)更是對傳統(tǒng)經(jīng)濟(jì)運(yùn)作方式的一種革命性的改變。電子商務(wù)是一種與傳統(tǒng)商務(wù)不同的新型商務(wù)模式，是以后經(jīng)濟(jì)發(fā)展的主要推動(dòng)力，是將在未來占據(jù)主導(dǎo)地位的商務(wù)模式。中國B2B的網(wǎng)站公司數(shù)量不少，其中又以阿里巴巴和慧聰?shù)牡陌l(fā)展最為顯著，堪稱業(yè)內(nèi)領(lǐng)袖。本文是基于B2B電子商務(wù)行業(yè)發(fā)展的環(huán)境，對中國整個(gè)B2B電子商務(wù)行業(yè)進(jìn)行研究，并分析了本行業(yè)發(fā)展的制約因素和發(fā)展策略。
本文的主要內(nèi)容包括:闡述和介紹電子商務(wù)及B2B模式電子商務(wù)概念及經(jīng)營模式。介紹和分析中國 B2B模式電子商務(wù)的發(fā)展過程中的有利因素和不利因素從而對中國整個(gè)B2B電子商務(wù)行業(yè)的發(fā)展?fàn)顩r進(jìn)行分析。本文主要針對中國B2B電子商務(wù)行業(yè)運(yùn)營情況進(jìn)行多角度分析，從中國的大環(huán)境特別是中國總體經(jīng)濟(jì)的強(qiáng)勢增長以及國內(nèi)內(nèi)需的拉動(dòng)會(huì)推動(dòng)B2B電子商務(wù)發(fā)展的角度進(jìn)行探討，分析B2B電子商務(wù)發(fā)展的優(yōu)勢、劣勢、與發(fā)達(dá)國家間的差異并提出發(fā)展策略。

關(guān)鍵詞：電子商務(wù)；B2B；優(yōu)勢；劣勢；發(fā)展
 
ABSTRACT

On the century 90's, US entered the knowledge economy society, IT industry it may be said was claims credit to great. The electronic commerce is to the traditional economy operation way one kind of revolutionary change. The electronic commerce is one kind with the traditional commerce different new commerce pattern, is later economical development main propelling force, will be occupies in the future the dominant position the commercial pattern. Chinese B2B website company quantity many, by Ali anxiously and bright acute hearing the development is most remarkable, may be call industry in leader. This article is based on the B2B electronic commerce profession development environment, conducts the research to the Chinese entire B2B electronic commerce profession, and has analyzed this profession development restriction factor and the development strategy.
This article main content includes: Elaboration and introduction electronic commerce and B2B pattern electronic commerce concept and management pattern. Introduced and analyzes the Chinese B2B pattern electronic commerce in the developing process superiority factor and the disadvantage factor thus carries on the analysis to the Chinese entire B2B electronic commerce profession development condition. This article mainly aims at the Chinese B2B electronic commerce profession operation situation to carry on the multi-angles of analysis, from China's big environment specially is in the Chinese overall economy growth as well as the home must draws can impel the B2B electronic commerce development the angle to carry on the discussion, analyzes the B2B electronic commerce development difference the superiority, the inferiority, and proposes the development strategy with the developed country between.

Keywords： Electronic commerce；B2B；Superiority；Inferiority；Development

 
目    錄

摘要 I
Abstract II
前言 1
一、B2B模式電子商務(wù)的概念及經(jīng)營模式 2
（一）電子商務(wù)相關(guān)概念 2
（二）電子商務(wù)的歷史 2
（三）B2B模式下電子商務(wù)的概念 3
（四）B2B電子商務(wù)的經(jīng)營模式 3
1.產(chǎn)品目錄式 3
2.拍賣式 3
3.交易所式 3
4.社區(qū)式 4
二、我國B2B電子商務(wù)發(fā)展的優(yōu)勢分析 5
（一）從基礎(chǔ)環(huán)境角度分析 5
1.法律政策環(huán)境 5
2.信息基礎(chǔ)設(shè)施 5
3.安全環(huán)境 5
4.支付環(huán)境 5
5.資本市場 6
    （二）從實(shí)踐操作角度分析 6
1.營業(yè)額飛速上升 6
2.投資界的大力支持 7
3.技術(shù)發(fā)展迅速 7
4.形成自己的定位與運(yùn)營模式 7
5.網(wǎng)站的式樣出現(xiàn)多樣化 8
三、我國B2B電子商務(wù)發(fā)展的劣勢分析 9
    （一）從基礎(chǔ)設(shè)施方面分析 9
1.互聯(lián)網(wǎng)現(xiàn)狀 9
2.企業(yè)信息化程度 9
    （二）從文化和社會(huì)差異方面分析 9
1.文化差異 9
2.成本差異 10
    （三）從企業(yè)政策及管理方面分析 11
1.中美B2B企業(yè)的基本概況 11
2.中美B2B企業(yè)經(jīng)營管理中存在的差異 11
    （四）從法律體制方面分析 12
四、我國B2B電子商務(wù)的發(fā)展策略及展望 14
    （一）中國B2B電子商務(wù)的發(fā)展策略 14
1.近期發(fā)展策略 14
2.長遠(yuǎn)發(fā)展策略 14
    （二）中國B2B電子商務(wù)的發(fā)展展望 16
1.中國B2B電子商務(wù)的發(fā)展前景 16
2.中國B2B電子商務(wù)的發(fā)展趨勢 16
結(jié)論 18
致謝 19
參考文獻(xiàn) 20
附錄一 21