摘    要
房地產(chǎn)可行性研究是在房地產(chǎn)項目投資決策前，對擬開發(fā)項目在技術(shù)經(jīng)濟社會三方面的可行性進行論證、研究、評價，對開發(fā)方案進行認真仔細的經(jīng)濟分析，對未來的收益進行科學的預測，并且對擬開發(fā)項目的技術(shù)先進性、經(jīng)濟合理性、適用性、建設(shè)的必要性和可行性進行全面分析和綜合評價，針對擬投資項目該如何投資建設(shè)得出較科學的意見，為項目投資決策提供科學的依據(jù)。
本文通過對“衡水市區(qū)和平路路南、育才街以東”地段的可行性研究，結(jié)合該地段地理位置，與周邊已經(jīng)開盤的小區(qū)對比優(yōu)勢與劣勢，確定小區(qū)的最佳開發(fā)方式，最終形成了一份完整的地價報價的可行性研究報告。
根據(jù)以上的分析，得出以下結(jié)論：若土地報價在4900萬元—7000萬元的范圍內(nèi)就可獲得30%以上利潤率，如果高于7000萬，所得的利潤率低于30%，該地塊就可考慮退出競買

關(guān)鍵詞：市場分析；項目定位；成本估算；報價方案

 
Bidders " South Road, Heping Road, Hengshui City, Yucai Street east " Lot of feasibility study report

Abstract
Feasibility study of real estate investment decision in real estate before, on the proposed economic and social development projects in three areas of technology to demonstrate the feasibility study, eva luation, development of programs carefully to the economic analysis of future earnings for scientific projections, and proposed development projects on advanced technology, economic rationality, the applicability of the necessity and feasibility of building a comprehensive analysis and eva luation for the proposed investment and construction investment projects how to draw more scientific advice for project to provide a scientific basis for investment decisions.
    Based on the "South Road, Heping Road, Hengshui City, Yucai Street east " lot of feasibility studies, combined with the lot location, and the surrounding area has been the opening of the advantages and disadvantages compared to determine the best community development approach, and ultimately the formation of offer a complete feasibility study land.
Based on the above analysis, the following conclusions: If the land purchase in the range of 56 million yuan -76 million more than 30% can be obtained within the margins, if more than 76 million, the profit margin from less than 30% of the land can consider withdrawing from the bidding block

Keywords: market analysis; project location; cost estimates; Quotation
 
目    錄
摘    要 I
Abstract II
一、可行性研究的文獻綜述 1
(一)可行性研究的背景 1
(二)房地產(chǎn)開發(fā)項目可行性研究的概念 1
(三)可行性研究的國外發(fā)展研究狀況 1
(五)可行性研究的意義 5
二、項目概況及開發(fā)企業(yè)簡介 6
(一)項目概況 6
(二)項目周邊環(huán)境 7
(三）開發(fā)公司簡介 7
三、市場分析 8
(一) 衡水市概況 8
(二）衡水市房地產(chǎn)市場現(xiàn)狀 9
(三）衡水市未來房地產(chǎn)發(fā)展前景預測 9
四、項目開發(fā)設(shè)想 11
(一)概述 11
(二)最佳開發(fā)方式 11
1.開發(fā)方案 11
2.小區(qū)規(guī)劃方案 12
3.小區(qū)規(guī)劃方案總平面圖 14
五、銷售收入計算 15
(一) 銷售預測 15
(二) 房屋定價依據(jù) 15
1.周邊四宗近期開盤房地產(chǎn)基本情況 15
2.價格定位 16
3.銷售收入 17
六、成本分析 18
(一)技術(shù)經(jīng)濟指標 18
(二)項目總成本分析 18
1.基本造價 18
2.政府及職能性收費 19
3.預備費 20
4.項目相關(guān)費用 21
5.項目總成本 21
七、報價方案分析 23
(一)拍賣底價基礎(chǔ)上的經(jīng)濟分析 23
(二)土地的報價方案 24
八、資金籌措 25
(一)資金籌措方案 25
(二)資金使用計劃 25
九、風險分析及防范 26
(一)市場風險 26
(二)政策風險 26
(三)其它風險 26
結(jié)  論 27
參考文獻 28
致    謝 29