論網(wǎng)絡(luò)市場(chǎng)營(yíng)銷(xiāo)的特征與功能的可靠性

摘    要

網(wǎng)絡(luò)營(yíng)銷(xiāo)服務(wù)是一個(gè)新興的領(lǐng)域，現(xiàn)已展現(xiàn)出勃勃生機(jī)，已形成一個(gè)巨大的、快速增長(zhǎng)的市場(chǎng)，也成為網(wǎng)絡(luò)經(jīng)濟(jì)最堅(jiān)實(shí)的基礎(chǔ)。根據(jù)時(shí)代營(yíng)銷(xiāo)對(duì)中國(guó)網(wǎng)絡(luò)營(yíng)銷(xiāo)服務(wù)市場(chǎng)進(jìn)行的調(diào)查研究，目前最常見(jiàn)的網(wǎng)絡(luò)營(yíng)銷(xiāo)服務(wù)內(nèi)容包括：域名注冊(cè)、虛擬主機(jī)、網(wǎng)站建設(shè)、搜索引擎登記以及網(wǎng)絡(luò)實(shí)名注冊(cè)、Google關(guān)鍵詞廣告業(yè)務(wù)代理、供求信息發(fā)布、通用網(wǎng)址等。在網(wǎng)站推廣服務(wù)方面，服務(wù)商的主要業(yè)務(wù)模式為：代理主要門(mén)戶網(wǎng)站的搜索引擎付費(fèi)登錄、網(wǎng)絡(luò)實(shí)名代理注冊(cè)業(yè)務(wù)、百度搜索引擎競(jìng)價(jià)排名服務(wù)等。此外也有相當(dāng)數(shù)量的服務(wù)商經(jīng)營(yíng)yahoo、Google等搜索引擎的國(guó)際推廣業(yè)務(wù)。

關(guān)鍵詞：網(wǎng)絡(luò)；市場(chǎng)；發(fā)展；特征；功能
 
Abstract
Network management services are a rising area. Now it has put up great vital force, and form a great, rapid increase market, it also became firmly base of network economy. Base on the result of ear management investigate Chinese network management services market, at present, the familiar content of network management services includes: Domain name login, Dummy host, Website construct, search engine login and Chinese domain name login, Google key word advertisement operation surrogate, supply and demand message promulgation, all-purpose internet address and so on. In the side of website extend service, the primary operation modes of service trader includes: the surrogate of the primary gate website’s search engine fee login, network the surrogate of Chinese address login, Baidu search engine place in a competition service and so on. Moreover, there are considerable numbers service trader deal in search engine’s international extend service of Yahoo, Google.

Key  words:  Network；market；develop；features；function
 
目  錄
引言 1
1  網(wǎng)絡(luò)市場(chǎng)的演變 1
1.1 網(wǎng)絡(luò)市場(chǎng)演變的階段 1
1.2 網(wǎng)絡(luò)市場(chǎng)的現(xiàn)狀 3
1.3 網(wǎng)絡(luò)市場(chǎng)的發(fā)展趨勢(shì) 4
2  網(wǎng)絡(luò)市場(chǎng)的特征和功能可靠性 7
2.1 網(wǎng)絡(luò)市場(chǎng)的基本特征 7
2.2 網(wǎng)絡(luò)市場(chǎng)的功能 8
3  提高網(wǎng)絡(luò)營(yíng)銷(xiāo)的可靠性 10
結(jié)論 12
參考文獻(xiàn) 13
致    謝 14