產(chǎn)品經(jīng)理手冊.pdf
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產(chǎn)品經(jīng)理手冊,目錄前言.................................................................................................................................................... 3第一章產(chǎn)品經(jīng)...
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目錄
前言.................................................................................................................................................... 3
第一章產(chǎn)品經(jīng)理預(yù)備知識.................................................................................................................. 4
1、產(chǎn)品開發(fā)階段劃分.......................................................................................................................... 4
2、產(chǎn)品開發(fā)周期.................................................................................................................................. 4
3、產(chǎn)品包概念...................................................................................................................................... 5
4、產(chǎn)品版本V、R、M介紹............................................................................................................... 5
第二章產(chǎn)品經(jīng)理的定位及職責和信息流向...................................................................................... 7
1、總體組織構(gòu)架及部門職責.............................................................................................................. 7
2、總部產(chǎn)品經(jīng)理的職責和分部產(chǎn)品經(jīng)理的職責............................................................................... 9
3、匯報關(guān)系及信息流向.....................................................................................................................10
4、總部產(chǎn)品經(jīng)理活動列表及KPI......................................................................................................12
5、分部產(chǎn)品經(jīng)理活動列表及KPI......................................................................................................13
第三章產(chǎn)品經(jīng)理的素質(zhì)模型............................................................................................................ 15
第四章產(chǎn)品經(jīng)理的工作指導............................................................................................................ 18
1、與產(chǎn)品經(jīng)理相關(guān)的流程中的活動.................................................................................................18
2、市場需求管理.................................................................................................................................20
2.1 定義.........................................................................................................................................20
2.2 目的.........................................................................................................................................20
2.3 簡要流程.................................................................................................................................20
2.4 工作內(nèi)容及操作指南.............................................................................................................21
3、產(chǎn)品命名管理.................................................................................................................................23
3.1 定義.........................................................................................................................................23
3.2 目的.........................................................................................................................................23
3.3 簡要流程.................................................................................................................................24
3.4 工作內(nèi)容及操作指南.............................................................................................................25
4、產(chǎn)品定價及商務(wù)授權(quán)體系.............................................................................................................26
4.1 產(chǎn)品定價.................................................................................................................................26
4.2 商務(wù)授權(quán)體系.........................................................................................................................27
5、客戶試用管理.................................................................................................................................29
5.1 客戶試用的目的.....................................................................................................................29
5.2 客戶試用的范圍.....................................................................................................................29
5.3 客戶試用的前提條件.............................................................................................................29
5.4 客戶試用操作指導.................................................................................................................30
6、產(chǎn)品的市場發(fā)布.............................................................................................................................31
6.1 市場發(fā)布概念........................................................................................................
前言.................................................................................................................................................... 3
第一章產(chǎn)品經(jīng)理預(yù)備知識.................................................................................................................. 4
1、產(chǎn)品開發(fā)階段劃分.......................................................................................................................... 4
2、產(chǎn)品開發(fā)周期.................................................................................................................................. 4
3、產(chǎn)品包概念...................................................................................................................................... 5
4、產(chǎn)品版本V、R、M介紹............................................................................................................... 5
第二章產(chǎn)品經(jīng)理的定位及職責和信息流向...................................................................................... 7
1、總體組織構(gòu)架及部門職責.............................................................................................................. 7
2、總部產(chǎn)品經(jīng)理的職責和分部產(chǎn)品經(jīng)理的職責............................................................................... 9
3、匯報關(guān)系及信息流向.....................................................................................................................10
4、總部產(chǎn)品經(jīng)理活動列表及KPI......................................................................................................12
5、分部產(chǎn)品經(jīng)理活動列表及KPI......................................................................................................13
第三章產(chǎn)品經(jīng)理的素質(zhì)模型............................................................................................................ 15
第四章產(chǎn)品經(jīng)理的工作指導............................................................................................................ 18
1、與產(chǎn)品經(jīng)理相關(guān)的流程中的活動.................................................................................................18
2、市場需求管理.................................................................................................................................20
2.1 定義.........................................................................................................................................20
2.2 目的.........................................................................................................................................20
2.3 簡要流程.................................................................................................................................20
2.4 工作內(nèi)容及操作指南.............................................................................................................21
3、產(chǎn)品命名管理.................................................................................................................................23
3.1 定義.........................................................................................................................................23
3.2 目的.........................................................................................................................................23
3.3 簡要流程.................................................................................................................................24
3.4 工作內(nèi)容及操作指南.............................................................................................................25
4、產(chǎn)品定價及商務(wù)授權(quán)體系.............................................................................................................26
4.1 產(chǎn)品定價.................................................................................................................................26
4.2 商務(wù)授權(quán)體系.........................................................................................................................27
5、客戶試用管理.................................................................................................................................29
5.1 客戶試用的目的.....................................................................................................................29
5.2 客戶試用的范圍.....................................................................................................................29
5.3 客戶試用的前提條件.............................................................................................................29
5.4 客戶試用操作指導.................................................................................................................30
6、產(chǎn)品的市場發(fā)布.............................................................................................................................31
6.1 市場發(fā)布概念........................................................................................................
