ABSTRACT
As domestic and foreign machinery industry, intense competition, a higher machine tool design requirements. The introduction of modern industrial design, to improve machine design and enhance the competitiveness of enterprises play an important role. In this paper, numerical control machine tools cases, analysis of the status of the product design, Industrial Design with a modern design to interpretation of machine design. in green design, human design, design and brand building semantic done a focus on analysis and argument.
Keywords: modern industrial design; product design; CNC machine tools

1. The status of machine tool design, CNC machine tools as an example to

With the Development of electronic information technology, the world has entered the machine to digital manufacturing Technology as the core of the mechanical and electrical integration time, which is representative of one of the products of CNC machine tools. CNC machine tool manufacturing process is an important basis for the master and the national economy. It all sectors of the national economy to provide equipment and tools, with unlimited Economic and social effects of Zoom. At present, Europe, America, Japan and other industrialized countries have completed the process of CNC machine tool industry, and China 80 years from the 20th century started, is still stage of development.



摘 要
由于國(guó)內(nèi)、外機(jī)械行業(yè)的激烈競(jìng)爭(zhēng),對(duì)機(jī)床設(shè)計(jì)提出了更高的要求?，F(xiàn)代工業(yè)設(shè)計(jì)理念的引入,對(duì)提高機(jī)床設(shè)計(jì)和加強(qiáng)企業(yè)的競(jìng)爭(zhēng)性起著重要的作用。本文以數(shù)控機(jī)床為例,分析了該產(chǎn)品設(shè)計(jì)的現(xiàn)狀,用現(xiàn)代工業(yè)設(shè)計(jì)理念來(lái)詮釋機(jī)床設(shè)計(jì)。在產(chǎn)品綠色設(shè)計(jì)、人性化設(shè)計(jì)、語(yǔ)意設(shè)計(jì)和品牌建設(shè)方面做了重點(diǎn)分析和論證。
關(guān)鍵詞:現(xiàn)代工業(yè)設(shè)計(jì)理念; 產(chǎn)品設(shè)計(jì); 數(shù)控機(jī)床

　　 1.機(jī)床設(shè)計(jì)的現(xiàn)狀,以數(shù)控機(jī)床為例

　　 隨著電子信息技術(shù)的發(fā)展,世界機(jī)床業(yè)已進(jìn)入了以數(shù)字化制造技術(shù)為核心的機(jī)電一體化時(shí)代,其中數(shù)控機(jī)床就是代表產(chǎn)品之一。數(shù)控機(jī)床是制造業(yè)的加工母機(jī)和國(guó)民經(jīng)濟(jì)的重要基礎(chǔ)。它為國(guó)民經(jīng)濟(jì)各個(gè)部門(mén)提供裝備和手段,具有無(wú)限放大的經(jīng)濟(jì)與社會(huì)效應(yīng)。目前,歐、美、日等工業(yè)化國(guó)家已先后完成了數(shù)控機(jī)床產(chǎn)業(yè)化進(jìn)程,而中國(guó)從20世紀(jì)80年代開(kāi)始起步,仍處于發(fā)展階段。

1.1 對(duì)工業(yè)設(shè)計(jì)的重要性認(rèn)識(shí)不足

　　工業(yè)設(shè)計(jì)是工業(yè)革命的產(chǎn)物,是科學(xué)技術(shù)和文化藝術(shù)多學(xué)科交叉的新興學(xué)科,其核心任務(wù)是產(chǎn)品造型設(shè)計(jì)。對(duì)工業(yè)設(shè)計(jì)的重要性認(rèn)識(shí)的不足,最直接的反映就是產(chǎn)品造型粗放,缺少設(shè)計(jì)感;色彩單調(diào),缺乏時(shí)代性;使用界面混亂,缺乏人文關(guān)懷。中國(guó)的機(jī)床設(shè)計(jì)在生產(chǎn)和制造上完全不輸給國(guó)外的企業(yè),缺少的就是工業(yè)設(shè)計(jì)的意識(shí)。就市場(chǎng)而言,在功能、性能、質(zhì)量、技術(shù)水平差不多的情況下,產(chǎn)品的造型,色彩,使用的界面的人性化設(shè)計(jì)就顯得越來(lái)越重要,甚至直接決定產(chǎn)品的銷(xiāo)售量。英國(guó)工業(yè)設(shè)計(jì)委員會(huì)1998-1999年度對(duì)英國(guó)企業(yè)的工業(yè)設(shè)計(jì)投入與市場(chǎng)收益作比較,該年度采用工業(yè)設(shè)計(jì)的企業(yè),銷(xiāo)售額平均增長(zhǎng)43%;而未采用工業(yè)設(shè)計(jì)的企業(yè),銷(xiāo)售額平均僅增長(zhǎng)15%,企業(yè)對(duì)設(shè)計(jì)的前期投資,平均在15個(gè)月內(nèi)即口收回,有90%的(工業(yè)設(shè)計(jì))項(xiàng)目都獲得了商業(yè)上的成功。這表明:設(shè)計(jì)對(duì)于企業(yè)的意義不只是產(chǎn)品表面上的好看,好用,而是實(shí)實(shí)在在的商業(yè)利益。