酒店客房營銷的另一種思路—基于鳥形模型的分析框架.doc
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酒店客房營銷的另一種思路—基于鳥形模型的分析框架,頁數(shù) 7字?jǐn)?shù) 6909[內(nèi)容提要]：世界經(jīng)濟一體化導(dǎo)致酒店業(yè)面臨的市場環(huán)境瞬息萬變,經(jīng)營條件日益復(fù)雜,競爭壓力日益增大，要想在激烈的競爭中立于不敗之地，酒店業(yè)就必須細(xì)分市場，針對不同的顧客群體進行差異化營銷。本文細(xì)分酒店客源市場,提出了基于鳥形模型的分析框架的酒店客房營銷...
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酒店客房營銷的另一種思路—基于鳥形模型的分析框架
頁數(shù) 7 字?jǐn)?shù) 6909
[內(nèi)容提要]：世界經(jīng)濟一體化導(dǎo)致酒店業(yè)面臨的市場環(huán)境瞬息萬變,經(jīng)營條件日益復(fù)雜,競爭壓力日益增大，要想在激烈的競爭中立于不敗之地，酒店業(yè)就必須細(xì)分市場，針對不同的顧客群體進行差異化營銷。本文細(xì)分酒店客源市場,提出了基于鳥形模型的分析框架的酒店客房營銷思路,并提出了針對不同的顧客群體的差別化營銷策略。
[關(guān)鍵詞]：酒店客房營銷,鳥形模型
[ Content summary ]: The world economics integration causes the market environment which the hotel industry faces fast changing, the operating condition is becoming complex day by day. The pressure of the intensive competition increases also day by day, In order to be succeed in the intensive competition, the hotel industry have to subdivide the market, and carries on the differences marketing in the view of the different customer communities. This article subdivided the hotel source of tourists and proposed to form a bird shape model analysis frame which hotel guest rooms marketing mentality can based on. It also proposed that hotels should use different marketing strategies according to the different customer communities’ difference .
[ key words ]: Hotel guest rooms marketing bird shape model
參考文獻：
1． 王文君，飯店市場營銷原理與案例研究，[M]北京：中國旅游出版 1999.1
2． 鄒統(tǒng)釬，酒店經(jīng)營戰(zhàn)略，[M]北京： 清華大學(xué)出版社 2005.1
3． 羅伯特.C.劉易斯，酒店市場營銷和管理案例，[M] 大連：大連理工大學(xué)出版社 2003.3
4． 鄭向敏，現(xiàn)代酒店商務(wù)樓層管理，[M] 遼寧：遼寧科學(xué)出版社 2002.8
5． Chuck.Y.Gee，度假飯店的開發(fā)與管理，[M]北京：中國旅游出版社 2003.1
頁數(shù) 7 字?jǐn)?shù) 6909
[內(nèi)容提要]：世界經(jīng)濟一體化導(dǎo)致酒店業(yè)面臨的市場環(huán)境瞬息萬變,經(jīng)營條件日益復(fù)雜,競爭壓力日益增大，要想在激烈的競爭中立于不敗之地，酒店業(yè)就必須細(xì)分市場，針對不同的顧客群體進行差異化營銷。本文細(xì)分酒店客源市場,提出了基于鳥形模型的分析框架的酒店客房營銷思路,并提出了針對不同的顧客群體的差別化營銷策略。
[關(guān)鍵詞]：酒店客房營銷,鳥形模型
[ Content summary ]: The world economics integration causes the market environment which the hotel industry faces fast changing, the operating condition is becoming complex day by day. The pressure of the intensive competition increases also day by day, In order to be succeed in the intensive competition, the hotel industry have to subdivide the market, and carries on the differences marketing in the view of the different customer communities. This article subdivided the hotel source of tourists and proposed to form a bird shape model analysis frame which hotel guest rooms marketing mentality can based on. It also proposed that hotels should use different marketing strategies according to the different customer communities’ difference .
[ key words ]: Hotel guest rooms marketing bird shape model
參考文獻：
1． 王文君，飯店市場營銷原理與案例研究，[M]北京：中國旅游出版 1999.1
2． 鄒統(tǒng)釬，酒店經(jīng)營戰(zhàn)略，[M]北京： 清華大學(xué)出版社 2005.1
3． 羅伯特.C.劉易斯，酒店市場營銷和管理案例，[M] 大連：大連理工大學(xué)出版社 2003.3
4． 鄭向敏，現(xiàn)代酒店商務(wù)樓層管理，[M] 遼寧：遼寧科學(xué)出版社 2002.8
5． Chuck.Y.Gee，度假飯店的開發(fā)與管理，[M]北京：中國旅游出版社 2003.1
