試論新時(shí)期企業(yè)文化的建設(shè)和探索

頁(yè)數(shù) 19 字?jǐn)?shù) 15245

[摘要] 世界上的許多著名企業(yè)，他們長(zhǎng)盛不衰的共同原因主要有三個(gè)，即優(yōu)質(zhì)的產(chǎn)品、精明的銷售和深厚的文化底蘊(yùn)。而且優(yōu)質(zhì)的產(chǎn)品、精明的服務(wù)往往產(chǎn)生于深厚的文化底蘊(yùn)。本文試圖通過(guò)對(duì)“企業(yè)文化的認(rèn)識(shí)、企業(yè)文化和新經(jīng)濟(jì)的關(guān)系及企業(yè)文化的影響”這幾個(gè)方面的詳細(xì)論述，闡明了“在知識(shí)經(jīng)濟(jì)條件下，企業(yè)成敗的關(guān)鍵在于擁有某種技術(shù)，而不是傳統(tǒng)經(jīng)濟(jì)條件下由資本規(guī)模和數(shù)量決定企業(yè)的競(jìng)爭(zhēng)力；在新經(jīng)濟(jì)運(yùn)行中，只有不斷進(jìn)行技術(shù)創(chuàng)新，才能在競(jìng)爭(zhēng)中處于有利地位；在市場(chǎng)競(jìng)爭(zhēng)中企業(yè)文化是企業(yè)立于不敗之地的成功之魂”等論點(diǎn)。并進(jìn)一步提出在新經(jīng)濟(jì)時(shí)代，企業(yè)文化在建設(shè)和探索過(guò)程中應(yīng)注意的一些情況。

關(guān)鍵詞
新時(shí)期,企業(yè)文化,建設(shè),探索

[abstract] In the world, the mainly common causes that many famous enterprises keep dynamic for a long time come from their high-quality products, excellent marketing and profound corporate culture. Moreover, high-quality products and excellent marketing can often be derived from profound corporate culture. In this dissertation, by discussing enterprise culture, the relationship of corporate culture and neo-economy, the influence of enterprise culture, I’d like to set forth these arguments: 1, in knowledge economy era, the key factor upon which a enterprise’s success or failure depends is not competition capability derived from conventional capital scale and amount, but holding some technique; 2, in neo-economy era, you can just acquire competition predominance by constant technique innovation; 3, corporate culture is the source that a enterprise keeps success in market competition; etc. At last, I more put forth some situations that we should pay attention to during constructing and researching corporate culture in neo-economy era.

參考文獻(xiàn)
知識(shí)經(jīng)濟(jì)與企業(yè)文化創(chuàng)新
劉光輝
知識(shí)經(jīng)濟(jì)時(shí)代企業(yè)文化的構(gòu)建

(揚(yáng)州大學(xué)商學(xué)院)張春華