營銷審計體系的建立.doc
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營銷審計體系的建立,頁數(shù)：6字數(shù)：4575【摘要】我國許多企業(yè)的營銷活動存在很大的盲目性，缺乏正確的需求導(dǎo)向，“營銷近視”和“營銷同質(zhì)化”等各種營銷誤區(qū)共同存在。本文試圖通過建立營銷戰(zhàn)略評價體系與營銷業(yè)績評價體系，達到對市場營銷活動進行有效監(jiān)督和控制的作用,并對整個提供了一定的參考方法. abstrac...
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營銷審計體系的建立
頁數(shù)：6 字數(shù)：4575
【摘要】我國許多企業(yè)的營銷活動存在很大的盲目性，缺乏正確的需求導(dǎo)向，“營銷近視”和“營銷同質(zhì)化”等各種營銷誤區(qū)共同存在。本文試圖通過建立營銷戰(zhàn)略評價體系與營銷業(yè)績評價體系，達到對市場營銷活動進行有效監(jiān)督和控制的作用,并對整個營銷審計體系的建立提供了一定的參考方法.
Abstract: There is very great blindness in the marketing activities of a lot of enterprises in our country ,lacking the correct requirement and demand guide, various kinds of marketing mistaken ideas such as “ Marketing near-sighted " and "marketing homogeneity "store in together. This text attempts through setting up marketing strategy and appraising the system and marketing achievement and appraising the system, so as to reach the function of supervising and cont
頁數(shù)：6 字數(shù)：4575
【摘要】我國許多企業(yè)的營銷活動存在很大的盲目性，缺乏正確的需求導(dǎo)向，“營銷近視”和“營銷同質(zhì)化”等各種營銷誤區(qū)共同存在。本文試圖通過建立營銷戰(zhàn)略評價體系與營銷業(yè)績評價體系，達到對市場營銷活動進行有效監(jiān)督和控制的作用,并對整個營銷審計體系的建立提供了一定的參考方法.
Abstract: There is very great blindness in the marketing activities of a lot of enterprises in our country ,lacking the correct requirement and demand guide, various kinds of marketing mistaken ideas such as “ Marketing near-sighted " and "marketing homogeneity "store in together. This text attempts through setting up marketing strategy and appraising the system and marketing achievement and appraising the system, so as to reach the function of supervising and cont
