某otc產(chǎn)品上市廣告與推廣策略.doc
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某otc產(chǎn)品上市廣告與推廣策略,?3otc2ú?·é?êD1???ó?í?1?2???ò3êy￡o19×?êy￡o3129?3otc2ú?·é?êD1???ó?í?1?2????úèY: -?÷òa??±êó?2???òaμ? -??×′·???/óa(chǎn)?ú??±êó???μ?2???/êD3???·?/??μ?êD3? -1???ó?í?1???μ?...
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?úèY:
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-??×′·???/óa(chǎn)?ú??±êó???μ?2???/êD3???·?/??μ?êD3?
-1???ó?í?1???μ?
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v? ′′òa?¨òé/?????¨òé(2?·?)
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-A&P?¤??×ü?á
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?÷òa??±ê:
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1. ?ú?Dò?êD3??Dμúò??ú?é3??a??′ú?Dò?μ?′ó?ú2ú?·￡?
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4. ′??ˉ???ü2ú?·μ?òμ?¨￡?óéóú??·???μ?è??é￡?D??ó?óêüμèμè?￡
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