房地產(chǎn)全程策劃營(yíng)銷方案
現(xiàn)在中國(guó)房地產(chǎn)產(chǎn)業(yè)已從賣方市場(chǎng)轉(zhuǎn)變?yōu)橘I方市場(chǎng),結(jié)合房地產(chǎn)市場(chǎng)策劃營(yíng)銷理論和實(shí)踐的運(yùn)作方法,提出"房地產(chǎn)全程策劃營(yíng)銷方案",他從項(xiàng)目用地的初始階段就導(dǎo)入策劃營(yíng)銷的科學(xué)方法,結(jié)合房地產(chǎn)行業(yè)的運(yùn)作流程,逐步實(shí)施.其核心內(nèi)容包括:
1,項(xiàng)目投資策劃營(yíng)銷;
2,項(xiàng)目規(guī)劃設(shè)計(jì)策劃營(yíng)銷;
3,項(xiàng)目質(zhì)量工期策劃營(yíng)銷;
4,項(xiàng)目形象策劃營(yíng)銷;
5,項(xiàng)目營(yíng)銷推廣策劃;
6,項(xiàng)目顧問,銷售,代理的策劃營(yíng)銷;
7,項(xiàng)目服務(wù)策劃營(yíng)銷;
8,項(xiàng)目二次策劃營(yíng)銷;