英語(yǔ)廣告的語(yǔ)言特征及翻譯方法
中文摘要
在經(jīng)濟(jì)全球化的今天，廣告宣傳的國(guó)際化趨勢(shì)越來(lái)越明顯，各國(guó)企業(yè)都存在著廣告國(guó)際化、全球化問(wèn)題——即廣告翻譯問(wèn)題。廣告翻譯須充分考慮產(chǎn)品銷售對(duì)象的語(yǔ)言習(xí)慣、文化背景，熟知英語(yǔ)廣告的語(yǔ)言特征及翻譯技巧就顯得尤為重要。本文從詞匯、句法、修辭三方面介紹了英語(yǔ)廣告的語(yǔ)言特征，并通過(guò)實(shí)例分析介紹了英語(yǔ)廣告的翻譯方法及原則。
關(guān)鍵詞：英語(yǔ)廣告；語(yǔ)言特征；翻譯技巧
On Language Characteristics and Translation Skills of English Advertisements
Abstract
Nowadays, under the situation of economic globalization, the international of advertising is becoming more and more obvious. So the problems of advertisement translation are often discussed in some occasions. When dealing with the advertising translation, we should fully take language customs and cultural background into account. We also should be familiar with the language characteristics and translation skills of English advertisements. Because of the importance of English advertisements in our lives, I introduce some translation methods and principles of English advertisements from three aspects such as vocabulary, syntax and rhetorical devices in this paper.
Key words: English advertisements ；language characteristics ； translation skills
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