摘 要

物流業(yè)作為國民經(jīng)濟的“加速器”，對于優(yōu)化資源配置，調(diào)整經(jīng)濟結(jié)構(gòu)，改善投資環(huán)境，增強綜合國力和企業(yè)競爭力，提高經(jīng)濟運行質(zhì)量和效益，實現(xiàn)可持續(xù)發(fā)展，推進我國經(jīng)濟體制與經(jīng)濟增長方式的根本性轉(zhuǎn)變，具有非常重要而深遠的意義。鎮(zhèn)江作為我國經(jīng)濟最發(fā)達、最具實力的“蘇南經(jīng)濟板塊”的重要城市之一，區(qū)位優(yōu)勢明顯，集疏運交通網(wǎng)絡(luò)發(fā)達，產(chǎn)業(yè)結(jié)構(gòu)先進，具備發(fā)展大物流的基礎(chǔ)和優(yōu)勢。隨著國家《物流業(yè)調(diào)整與振興規(guī)劃》的頒布、長三角區(qū)域以及江蘇省物流規(guī)劃的相續(xù)出臺，鎮(zhèn)江如何通過物流業(yè)的發(fā)展來促進其它行業(yè)、以及全市經(jīng)濟的發(fā)展，具有非常重要的研究價值。
本文在充分研究物流戰(zhàn)略與物流產(chǎn)業(yè)相關(guān)理論與方法的基礎(chǔ)上，從研究鎮(zhèn)江市物流業(yè)發(fā)展的宏觀環(huán)境與發(fā)展現(xiàn)狀入手，分析鎮(zhèn)江市物流業(yè)存在的不足及其原因；并對鎮(zhèn)江市物流業(yè)需求進行預測；接著分析了鎮(zhèn)江在長江流域中的地位，并將鎮(zhèn)江與長江沿線城市進行對比分析，同時從另一角度分析了物流業(yè)在鎮(zhèn)江本地經(jīng)濟中的地位，以此為基礎(chǔ)，對鎮(zhèn)江市物流業(yè)進行SWOT分析，并確定鎮(zhèn)江市物流業(yè)的戰(zhàn)略定位；最后，以區(qū)域經(jīng)濟理論、產(chǎn)業(yè)經(jīng)濟學理論以及供應鏈理論為指導，從長江流域大物流和本地經(jīng)濟服務(wù)性物流兩個角度提出了鎮(zhèn)江市物流業(yè)發(fā)展的戰(zhàn)略，并提出相應的發(fā)展對策。
文章核心部分在于對鎮(zhèn)江市物流業(yè)的戰(zhàn)略定位，這一部分先利用多元統(tǒng)計中的主成分分析法和聚類分析法，以及運籌學中的層次分析法對長江沿線20個城市的物流綜合發(fā)展能力進行評價與聚類，確定了鎮(zhèn)江作為長江中上游重要的供應鏈綜合節(jié)點服務(wù)中心的地位；接著以供應鏈的主要思想和產(chǎn)業(yè)經(jīng)濟學的相關(guān)方法，分析了物流業(yè)在鎮(zhèn)江經(jīng)濟中的地位，并確立了物流業(yè)作為鎮(zhèn)江最有爆發(fā)力的新型主導產(chǎn)業(yè)、以及物流業(yè)作為鎮(zhèn)江經(jīng)濟發(fā)展的支撐與引擎的地位；最后以此為基礎(chǔ)，對鎮(zhèn)江市物流業(yè)進行SWOT分析，并結(jié)合前面的分析，以及現(xiàn)有的規(guī)劃與政策，綜合提出鎮(zhèn)江市物流業(yè)的戰(zhàn)略定位。為后續(xù)戰(zhàn)略的確定和相應對策的提出提供依據(jù)和基礎(chǔ)。
關(guān)鍵詞：物流產(chǎn)業(yè)；發(fā)展戰(zhàn)略；產(chǎn)業(yè)定位；鎮(zhèn)江
Abstract
As national economy’s accelerator, logistics industry has great significance for optimization of resources, adjustment of economic structure, improvement of economic environment, increase in comprehensive national strength and competitiveness of enterprises, realization of sustainable development, promotion of fundamental change of economic system and growth way. As one of the important cities belong to Southern Jiangsu, the most powerful economic sector, Zhenjiang has obvious regional advantages, developed traffic network, advanced industrial structure, and has the basic of development of large logistics. With introduction of “l(fā)ogistics industry restructuring and revitalization plan”, and logistics planning of the Yangtze River Delta area and Jiangsu Province, it has a very important research value that how to promote the development of other industries, even the overall economy through the development of logistics industry.
On the basis of the full study on the related theories and methods of logistics industry and logistics strategy, this article starts from study on macro environment and development status of logistics industry in Zhenjiang, then analyzes the shortage in logistics industry, together with it’s cause and predicts the logistics demands in Zhenjiang. Next, it analyzes Zhenjiang’s status in the Yangtze River, in addition compared with cities along the Yangtze River, and from another point of view, analyzes status of logistics industry in Zhenjiang’s overall economy. Based on above analysis, the paper fixed strategic location to Zhenjiang’s logistics industry by means of “SWOT” analysis. Finally, it proposed the strategy as well as measures from two perspectives: one is big logistics based on the Yangtze River, another is service logistics for local economy, with theory of regional economy and supply chain.
The core part of this paper is strategic orientation on Zhenjiang’s logistics industry. In this section, it firstly fixed Zhenjiang’s position is the important supply chain point servicing for the Yangtze River, through analysis of comprehensive development ability of logistics industry and clustering, based on 20 cities in the Yangtze River. Next, it makes sure that logistics industry is the most powerful industry as the “support” and “engine” of Zhenjiang’s economy, using main theory of supply chain and means about industry economics. Last, based on the above, the comprehensive orientation is proposed combined with “SWOT” analysis and existed plan and policy, which can provide reference and indicate direction for subsequent proposition of the strategy and the measures.

Keywords: logistics industry; development strategy; industry orientation; Zhenjiang

目 錄

摘 要 I
Abstract II
第1章 緒論 1
1.1 研究背景與目的意義 1
1.1.1 研究背景 1
1.1.2 研究目的和意義 1
1.2 國內(nèi)外研究現(xiàn)狀 2
1.2.1 戰(zhàn)略理論國內(nèi)外研究現(xiàn)狀 2
1.2.2 城市物流戰(zhàn)略國內(nèi)外研究現(xiàn)狀 3
1.2.3 研究綜述小結(jié) 8
1.3 研究內(nèi)容及安排 8
1.3.1 研究思路 8
1.3.2 主要研究內(nèi)容 9
1.3.3 論文創(chuàng)新點 10
第2章 相關(guān)理論和方法 11
2.1 物流業(yè)的內(nèi)涵 11
2.1.1 物流的概念 11
2.1.2 物流產(chǎn)業(yè)的概念 11
2.1.3 物流產(chǎn)業(yè)的特點 12
2.1.4 物流業(yè)統(tǒng)計指標解釋 12
2.2 物流戰(zhàn)略研究的理論基礎(chǔ) 13
2.2.1 產(chǎn)業(yè)經(jīng)..