議液晶電視聯(lián)播網(wǎng)的終端影響力.doc
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議液晶電視聯(lián)播網(wǎng)的終端影響力,6000余字敘述詳盡 [摘 要] 本文研究了新興分眾媒體——液晶電視聯(lián)播網(wǎng)在終端營銷中的作用。液晶電視聯(lián)播網(wǎng)能夠鎖定細分目標受眾，在加深與目標消費者的深度溝通，幫助品牌占據(jù)營銷終端話語權(quán)和現(xiàn)場銷售主動權(quán)方面有獨特優(yōu)勢。本文從分析液晶電視聯(lián)播網(wǎng)及終端營銷的特點入手，進而討論了兩者的關(guān)系，其中選...
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此文檔由會員 花季永駐 發(fā)布
議液晶電視聯(lián)播網(wǎng)的終端影響力
6000余字 敘述詳盡
[摘 要] 本文研究了新興分眾媒體——液晶電視聯(lián)播網(wǎng)在終端營銷中的作用。液晶電視聯(lián)播網(wǎng)能夠鎖定細分目標受眾，在加深與目標消費者的深度溝通，幫助品牌占據(jù)營銷終端話語權(quán)和現(xiàn)場銷售主動權(quán)方面有獨特優(yōu)勢。本文從分析液晶電視聯(lián)播網(wǎng)及終端營銷的特點入手，進而討論了兩者的關(guān)系，其中選擇了Focus Media分眾傳媒公司的大賣場和商務(wù)樓宇液晶電視聯(lián)播網(wǎng)作為代表性個案進行研究。
[關(guān)鍵詞] 液晶電視聯(lián)播網(wǎng)； 終端營銷； 分眾媒體； 注意力管理； 市場細分
Abstract: This paper introduces the function of LCD TV Advertising Narrowcasting Media in terminal marketing. As a new form of Demassified Medias, LCD TV Advertising Narrowcasting Media is easier to focus on demassified target consumers and cover the fields which traditional media are not able to reach. Besides, LCD TV Advertising Narrowcasting Media is in the ascendant in strengthening further communication with target consumers and helping brands to be in dominant place in terminal marketing. The research focus on the analysis of features and relationships on LCD TV Narrowcasting Media and terminal marketing, at the same time, FocusMedia Co. Ltd and its LCD TV Advertising Narrowcasting Medias are chosen as the representative researching case.
Key words: LCD TV Advertising Narrowcasting Media; Terminal Marketing; Demassified Media; Attention Management; Market Segmentation; Demassified Communication
部分參考文獻：
[5] Smith, Wendel. Product Differebtiation and Market Segmentation as Alternative Marketing Strategies[M].Engel et al. 1972.
[6] Frank,R. Market Segmentation Research:Findings and Implications[M]. Engel et al. 1972.
[7] 上海優(yōu)勢麥肯公司.《FocusMedia精確鎖定都市中高端消費者》[EB/OL].《分眾行銷與企業(yè)傳播的戰(zhàn)略——分眾行銷時代的傳媒變局》?？?華語媒體研究會.
6000余字 敘述詳盡
[摘 要] 本文研究了新興分眾媒體——液晶電視聯(lián)播網(wǎng)在終端營銷中的作用。液晶電視聯(lián)播網(wǎng)能夠鎖定細分目標受眾，在加深與目標消費者的深度溝通，幫助品牌占據(jù)營銷終端話語權(quán)和現(xiàn)場銷售主動權(quán)方面有獨特優(yōu)勢。本文從分析液晶電視聯(lián)播網(wǎng)及終端營銷的特點入手，進而討論了兩者的關(guān)系，其中選擇了Focus Media分眾傳媒公司的大賣場和商務(wù)樓宇液晶電視聯(lián)播網(wǎng)作為代表性個案進行研究。
[關(guān)鍵詞] 液晶電視聯(lián)播網(wǎng)； 終端營銷； 分眾媒體； 注意力管理； 市場細分
Abstract: This paper introduces the function of LCD TV Advertising Narrowcasting Media in terminal marketing. As a new form of Demassified Medias, LCD TV Advertising Narrowcasting Media is easier to focus on demassified target consumers and cover the fields which traditional media are not able to reach. Besides, LCD TV Advertising Narrowcasting Media is in the ascendant in strengthening further communication with target consumers and helping brands to be in dominant place in terminal marketing. The research focus on the analysis of features and relationships on LCD TV Narrowcasting Media and terminal marketing, at the same time, FocusMedia Co. Ltd and its LCD TV Advertising Narrowcasting Medias are chosen as the representative researching case.
Key words: LCD TV Advertising Narrowcasting Media; Terminal Marketing; Demassified Media; Attention Management; Market Segmentation; Demassified Communication
部分參考文獻：
[5] Smith, Wendel. Product Differebtiation and Market Segmentation as Alternative Marketing Strategies[M].Engel et al. 1972.
[6] Frank,R. Market Segmentation Research:Findings and Implications[M]. Engel et al. 1972.
[7] 上海優(yōu)勢麥肯公司.《FocusMedia精確鎖定都市中高端消費者》[EB/OL].《分眾行銷與企業(yè)傳播的戰(zhàn)略——分眾行銷時代的傳媒變局》?？?華語媒體研究會.
