中國網(wǎng)絡會員制營銷應用狀況研究

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摘要：網(wǎng)絡會員制營銷之所以在電子商務領域獲得了很大成功，其重要原因在于符合電子商務中的一般優(yōu)勢，如資源共享、高效率、用戶擁有更大的選擇便利等。對于加入網(wǎng)絡會員制營銷計劃的會員網(wǎng)站來說，最關(guān)心的有兩個基本問題：一個是如何加入網(wǎng)絡聯(lián)盟；另一個是會員網(wǎng)站收益水平問題。本文將這種網(wǎng)絡聯(lián)盟模式對于廣告主、加盟會員，以及直接用戶帶來的價值對網(wǎng)絡會員制營銷模式的作用進一步研究。

關(guān)鍵詞 網(wǎng)絡會員制營銷，應用狀況

Summary : marketing network membership is in the area of electronic commerce was a great success, with its important reason is that the general advantages of e-commerce, such as resource sharing, efficient, users have greater choice of facilities. For membership marketing plan to join the network Member website, is most concerned about two basic issues : One is how to join the network Union; Another is the level of earnings Member website. The Union will be the model for the advertising network owners, union members, as well as direct Internet users to bring value membership marketing role models for further study.
Keyword marketing network membership application status
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