景區(qū)票制改革的利弊分析

頁(yè)數(shù) 10 字?jǐn)?shù) 9255

摘要 當(dāng)前，鼓浪嶼的門票經(jīng)營(yíng)制度已經(jīng)很難適應(yīng)市場(chǎng)經(jīng)濟(jì)的發(fā)展，景區(qū)的收入嚴(yán)重不足再加之管理上存在很多弊端，票制改革呼之欲出。本文就廈門鼓浪嶼實(shí)施票制改革這一社會(huì)熱點(diǎn)問(wèn)題，闡述了票制改革的積極影響和負(fù)面影響，同時(shí)在分析結(jié)合鼓浪嶼旅游業(yè)特殊形勢(shì)條件的基礎(chǔ)上，提出了票制改革過(guò)程中產(chǎn)生問(wèn)題的解決對(duì)策。

關(guān)鍵詞 景區(qū)票制改革,一票制,景區(qū)門票

Abstract: Nowadays, it’s hard for the management system of the entrance ticket in Gulangyu Island to fit in with the needs of the development in the market structure. It is almost certain that the ticket reform seems to come out when there are still some serious low incomes in the scenic spot and so many disadvantages of its management. According to the entrance ticket system in Gulangyu Island which now become a hot spots of society，this article expounds the positive and negative influences about the ticket reform. Meanwhile, it takes policy enforcement countermeasures on problems during the course of the entrance ticket reform on the basis of the special situations of tourism industry in Gulangyu Island. It may be briefly summarized in the following words：base on thegovernment functional departments and reinforce the internal management，then formulate a scientific and reasonable ticket system.
Key words: entrance ticket reform system in the scenic spot; single ticket system; entrance ticket in the scenic spot
目 錄
摘要 ……………………………………………………………………………………………………1
關(guān)鍵詞 …………………………………………………………………………………………………1
引言 ……………………………………………………………………………………………………1
1 XXX票制改革的背景 ……………………………………………………………………………2
1.1 資金缺乏，門票收入慘淡經(jīng)營(yíng) …………………………………………………………………2
1.2 原有管理體制制約景區(qū)發(fā)展 ……………………………………………………………………2
1.3 體制改革與票制改革同步進(jìn)行 …………………………………………………………………2
2票制改革對(duì)景區(qū)發(fā)展的積極影響 …………………………………………………………………2
2.1 有利于增加景區(qū)收入 ……………………………………………………………………………2
2.2 有利于減少景區(qū)漏損問(wèn)題 ………………………………………………………………………3
2.3 有利于景區(qū)的內(nèi)部管理 …………………………………………………………………………3
2.4 有利于緩解旅游環(huán)境容量超載 …………………………………………………………………3
3票制改革對(duì)景區(qū)的負(fù)面影響 ………………………………………………………………………3
3.1對(duì)島上居民的日常生活造成不便…………………………………………………………………3
3.2 企業(yè)成本增加限制景區(qū)全面發(fā)展 ………………………………………………………………3
3.3 削弱游客自主選擇權(quán) ……………………………………………………………………………4
3.4 游客量減少導(dǎo)致鼓浪嶼景區(qū)邊緣化 ……………………………………………………………4
3.5 可能使管理者忽視三大效益的協(xié)調(diào)發(fā)展…………………………………………………………4
4 解決問(wèn)題的對(duì)策 ……………………………………………………………………………………4
4.1政府部門應(yīng)協(xié)調(diào)好各方利益關(guān)系 ………………………………………………………………4
4.2 明確指責(zé)，完善景區(qū)內(nèi)部管理 ……………………………………………………………………5
4.3 尊重游客權(quán)益，科學(xué)制定門票價(jià)格 ………………………………………………………………5
4.4 采取必要措施避免游客量大幅減少 ……………………………………………………………5
4.4.1提高旅游服務(wù)質(zhì)量 ……………………………………………………………………………5
4.4.2開發(fā)新的旅游形式 ……………………………………………………………………………5
4.4.3豐富鼓浪嶼的旅游內(nèi)涵 ………………………………………………………………………6
4.5 加強(qiáng)門票作為調(diào)控環(huán)境容量的手段 ……………………………………………………………6
4.6 淡化門票經(jīng)濟(jì)意識(shí)，強(qiáng)調(diào)三大效益協(xié)調(diào)發(fā)展 ……………………………………………………6
5 結(jié)束語(yǔ) ………………………………………………………………………………………………6
參考文獻(xiàn) ………………………………………………………………………………………………7
致謝 ……………………………………………………………………………………………………8
參考文獻(xiàn)：
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