企業(yè)文化在企業(yè)發(fā)展中的作用

摘　要

中國(guó)加入WTO后，人們對(duì)市場(chǎng)競(jìng)爭(zhēng)的關(guān)注程度不斷加深。企業(yè)間已由簡(jiǎn)單的產(chǎn)品競(jìng)爭(zhēng)轉(zhuǎn)向企業(yè)管理和企業(yè)文化競(jìng)爭(zhēng)。企業(yè)文化已成為未來企業(yè)的核心競(jìng)爭(zhēng)力。
然而，日常生活中人們很少能清醒地意識(shí)到文化的存在。這就像我們生活在空氣中，生活得非常自在，并沒有意識(shí)到周圍環(huán)境——空氣的存在一樣。這種感覺和意識(shí)的欠缺是顯而易見的。原因是我們很少能有親身比較的機(jī)會(huì)，所以也常常忽略它。本文主要立足于實(shí)際，對(duì)企業(yè)文化的作用和重要性進(jìn)行探討，讓讀者意識(shí)到?jīng)]有企業(yè)文化的企業(yè)是不完美的企業(yè)也是生命力不長(zhǎng)的企業(yè)，企業(yè)要長(zhǎng)遠(yuǎn)發(fā)展必須有自己獨(dú)特的企業(yè)文化來帶動(dòng)企業(yè)及員工的積極性，通過企業(yè)文化讓員工相信企業(yè)，讓外界認(rèn)識(shí)企業(yè)，才能使之立為不敗之地。
本論文分為五章，第一章闡述企業(yè)文化的概念和特點(diǎn)，讓讀者首先認(rèn)識(shí)企業(yè)文化。第二章分述企業(yè)文化的五大功能。第三章著重論述企業(yè)文化推動(dòng)企業(yè)提高核心競(jìng)爭(zhēng)力。第四章則圍繞如何提高企業(yè)文化進(jìn)行論證分析。第五章提及了一些企業(yè)文化中應(yīng)注意的問題，最后一部分為結(jié)論。


關(guān)鍵詞

企業(yè)文化；企業(yè)生命力；核心競(jìng)爭(zhēng)力

Abstract

Since China’s entry to WTO, people’s concern over the market competition has been increasingly deepening. The competition among enterprises has shifted from products to enterprise management and corporate culture, and corporate culture has become the core competitiveness of future enterprises.
However, people are less conscious of corporate culture in the daily life. It seems that we are living in the sky comfortably and happily unaware of the existence of air – the ambient environment. The lack of such feeling and consciousness is self-evident as we have few chances to experience it by ourselves. This essay mainly discusses the importance and functions of corporate culture with a view to making the readers aware that an enterprise without corporate culture is imperfect and short. If an enterprise hopes to achieve long-term development, it must have a unique corporate culture of its own to promote the enthusiasm of the enterprise and all the employees, make them believe it through the corporate culture, and at the same time, let others recognize it. Under these circumstances it will become stronger and stronger.
This paper is divided into six parts. Part I expounds the definition of corporate culture and its characteristics. Part II defines the functions of corporate culture respectively. Part III mainly discusses how corporate culture boosts enterprise core competitiveness. Part IV analyses how to improve corporate culture, Part V discusses some problems needing attention, and the last part is conclusion.


Key Words

Corporate culture; enterprise vitality; core competitiveness


參考文獻(xiàn)


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