EXECUTIVE SUMMARY

The purpose of this business plan is to develop an achievable business idea which brings innovative concept into the existing pet food industry.

Barki Pet Food Ltd as an innovative pet food company is going to launch its brand new product Barki yoghurt for dogs to the New Zealand market. Barki yoghurt is a supplement dog food which can bring dogs healthier hair and bone meanwhile it also can help dog absorb the daily food better.

With the increasing demand on perineum health related pet food. There is a potential market for the product. The target market will be the dog however due to the reason that the pet food buyers are not the final users Barki understand that it is more important to draw dog owner’s attention.

A survey is done on Barki Yoghurt according to the survey result and other expletory research such as pet food industry analysis the company set up its marketing strategy accordingly. Under the premium pricing strategy Barki yoghurt for dog will be sold for $2.20 per unit to the distributors. Financial report for the coming three years also provided with the forecasted data of the future profit for Barki Pet Food Ltd.

With the understanding of brand power Barki will try to build up strong brand awareness and enhance its brand equity in short time period. Promotion strategy is aiming to create the good warm positive association to the Barki brand.

This business plan for Barki Yoghurt Pet Food Ltd is also prepared under the understanding of the law and other related legal issues to secure shareholders benefit.

As the only dog yoghurt manufacturer in New Zealand Barki Pet Food Ltd will become the pet food company with the image of innovation and will create a strong brand --- “Barki” through the business expanding.