佛山陶瓷出口的現(xiàn)狀、問(wèn)題及對(duì)策


目  錄
摘  要 I
ABSTRACT II
1 引言 1
1.1 本文研究的背景和意義 1
1.2 本文研究的內(nèi)容及方法 1
2 佛山陶瓷出口的現(xiàn)狀 2
2.1 佛山陶瓷的地位及基本情況 2
2.2 佛山陶瓷出口的基本概況 2
3 佛山陶瓷出口面臨的問(wèn)題 3
3.1 國(guó)外因素引起的出口問(wèn)題 3
3.1.1 反傾銷(xiāo)起訴已成為佛山陶瓷擴(kuò)大出口的主要障礙 3
3.1.1.1 反傾銷(xiāo)訴訟高發(fā)的原因 3
3.1.1.2 佛山陶瓷面臨反傾銷(xiāo)的情況 4
3.1.2 國(guó)外技術(shù)及貿(mào)易壁壘為佛山陶瓷出口設(shè)置了很大障礙 4
3.1.2.1 陶瓷行業(yè)面臨的技術(shù)性貿(mào)易壁壘的內(nèi)容及特點(diǎn) 4
3.1.2.2 技術(shù)貿(mào)易壁壘對(duì)陶瓷企業(yè)的影響 5
3.1.3 人民幣升值壓力給佛山陶瓷出口帶來(lái)的影響 6
3.1.3.1 大幅影響陶瓷產(chǎn)品出口 6
3.1.3.2 陶瓷企業(yè)面臨洗牌壓力 6
3.1.4 出口退稅政策的調(diào)整對(duì)陶瓷出口產(chǎn)生不利影響 6
3.2 國(guó)內(nèi)因素引起的出口問(wèn)題 7
3.2.1 資源制約日益突顯 7
3.2.2 能源瓶頸制約加劇 7
3.2.3 環(huán)保壓力越來(lái)越大 7
3.3 佛山陶瓷企業(yè)自身因素引起的出口問(wèn)題 8
3.3.1 缺乏國(guó)際化知名品牌意識(shí) 8
3.3.1.1 品牌的重要性 8
3.3.1.2 缺乏國(guó)際化知名品牌意識(shí)的主要表現(xiàn) 8
3.3.2 總體上創(chuàng)新意識(shí)不強(qiáng) 9
4 對(duì)佛山陶瓷應(yīng)對(duì)出口問(wèn)題的對(duì)策建議 9
4.1 必須依靠品牌戰(zhàn)略提高佛山陶瓷的競(jìng)爭(zhēng)力 9
4.1.1 技術(shù)創(chuàng)新，提高產(chǎn)品設(shè)計(jì)水平 9
4.1.2 提高質(zhì)量，在技術(shù)水平上狠下功夫 10
4.1.3 做好品牌的建設(shè)工作和宣傳展示工作 10
4.1.4 落實(shí)“佛山陶瓷”區(qū)域品牌建設(shè) 11
4.2 借助企業(yè)兼并模式發(fā)展壯大佛山陶瓷業(yè) 11
4.2.1 企業(yè)兼并可以促進(jìn)佛山陶瓷企業(yè)經(jīng)營(yíng)機(jī)制的轉(zhuǎn)化 11
4.2.2 企業(yè)兼并可以使佛山陶瓷在市場(chǎng)競(jìng)爭(zhēng)中獲得優(yōu)勢(shì) 11
4.2.3 企業(yè)兼并可以有效提高佛山陶瓷的經(jīng)營(yíng)效率 11
4.3 創(chuàng)建世界級(jí)陶瓷會(huì)展和物流中心 12
4.4 堅(jiān)持以信息化帶動(dòng)佛山陶瓷的產(chǎn)業(yè)升級(jí) 12
4.5 實(shí)現(xiàn)佛山陶瓷業(yè)的可持續(xù)發(fā)展 13
5 結(jié)束語(yǔ) 13
鳴  謝 15
參考文獻(xiàn) 16

摘  要
佛山陶瓷作為中國(guó)陶瓷業(yè)的優(yōu)秀代表，在佛山經(jīng)濟(jì)中占據(jù)重要地位，已發(fā)展成為佛山主要傳統(tǒng)支柱產(chǎn)業(yè)之一。本文從佛山陶瓷業(yè)的出口現(xiàn)狀著手分析，綜合概括了佛山陶瓷面臨的眾多不利因素和障礙，包括自身因素、國(guó)內(nèi)因素、國(guó)外因素。
首先是原材料價(jià)格持續(xù)上漲, 資源制約日益顯現(xiàn)，能源瓶頸制約加劇，環(huán)保壓力越來(lái)越大；品牌化意識(shí)不強(qiáng)，尤其缺乏國(guó)際化知名品牌，創(chuàng)新意識(shí)不強(qiáng)，出口的很大比例都是中低檔產(chǎn)品，并且大多存在盲目跟風(fēng)、模仿的現(xiàn)象。其次,反傾銷(xiāo)起訴、國(guó)際技術(shù)貿(mào)易壁壘、人民幣升值、出口退稅等都給陶瓷出口帶來(lái)了障礙和壓力。從而，提出相應(yīng)的策略：品牌戰(zhàn)略、技術(shù)創(chuàng)新、以信息化帶動(dòng)工業(yè)化、創(chuàng)建世界級(jí)陶瓷會(huì)展和物流中心、綠色陶瓷等等。使佛山陶瓷能揚(yáng)長(zhǎng)避短，更好地向世界市場(chǎng)沖刺。

關(guān)鍵詞：佛山；陶瓷；出口；問(wèn)題

ABSTRACT
As the traditional exportation in China, ceramic has a long history and plays an important part around the world. Foshan ceramic as an excellent representative of Chinese ceramic, has developed into a major pillar industries.This paper had analyzed Foshan ceramic from the export situation, summarized the face of the many unfavorable factors and barriers including its own, domestic factor, and the external factors.
The first is the continuing rise in the prices of raw materials, resource constrains have become increasingly obvious, energy bottleneck constraints, increasing environmental pressures; Brand awareness is not strong, especially the lack of well-known international brand, innovation is not strong, a large proportion of exports are supply of products, and most of the existence blindly follow suit and imitated phenomenon. Secondly, prosecuted, the international technical barriers，the appreciation of RMB, and export tax rebates gave ceramic exports obstacles and pressures. Thus, some appropriate strategy had been proposed to solve the export problems.

KEYWORDS: Foshan , ceramic, export, problems