正大飼料市場(chǎng)促銷策略研究

11000字

摘要：
在各種銷售手段中，促銷是現(xiàn)在公認(rèn)的最有效的手段之一，越來(lái)越多的企業(yè)加強(qiáng)對(duì)促銷策略的投入。隨著市場(chǎng)競(jìng)爭(zhēng)壓力的增大，泰州正大飼料有限公司對(duì)促銷策略越來(lái)越重視。本文在對(duì)正大飼料之前促銷策略進(jìn)行研究的基礎(chǔ)上進(jìn)一步探討泰州正大飼料有限公司在促銷策略方面存在的不足及需要改進(jìn)的地方，提出相關(guān)建議，為泰州正大飼料有限公司制定更為完善可行的促銷策略，實(shí)行有效的促銷活動(dòng)提供依據(jù)。
本文主要調(diào)查對(duì)象為正大飼料泰州市場(chǎng)的一些中小型養(yǎng)殖戶，主要研究方法有文獻(xiàn)研究法，問(wèn)卷調(diào)查法，觀察法等，充分結(jié)合相關(guān)理論以及泰州正大飼料有限公司的發(fā)展現(xiàn)狀，進(jìn)行全面細(xì)致的數(shù)據(jù)分析，得出企業(yè)存在促銷方式單一，方法并不完全科學(xué)等問(wèn)題，并提出與之對(duì)應(yīng)的相關(guān)可行性建議。


關(guān)鍵字：促銷 人員推銷 廣告 營(yíng)業(yè)推廣


Study on the marketing strategy of Taizhou Zhengda feed market
Abstract In various means of sales, sales promotion is one of the most effective methods now recognized, strengthen the promotion strategy. More and more enterprises invest. With the increasing pressure of market competition, Taizhou Zhengda Feed Co., Ltd. is attaching more and more importance to the promotion strategy and. In this paper, based on the Zhengda feed before promotion strategy research to further explore the shortcomings of Taizhou Zhengda feed company in the promotion strategy and areas in need of improvement, and puts forward related suggestions, Taizhou Zhengda feed Limited company to establish more perfect feasible marketing strategy, provide the basis for effective promotional activities.

This paper main research object for Zhengda feed Taizhou market a number of small farmers, the main research methods are literature research method, questionnaire investigation method, observation method and so on, fully considering the present situation of the related theory and Taizhou Zhengda Feed Co., Ltd., a comprehensive and detailed analysis of data, the enterprise has the promotion way is single, is not science such problems, and puts forward some feasible suggestions and corresponding.

Key words Sales Personal selling Advertisement Sales promotion


目錄
第1章 緒論 1
1.1我國(guó)飼料行業(yè)的發(fā)展背景 1
1.2飼料促銷策略研究的意義 1
1.3研究思路及論文框架 1
第2章 相關(guān)理論 3
2.1 行業(yè)概況 3
2.2豬飼料分類 3
2.3飼料行業(yè)目前主要促銷策略 4
2.4飼料用戶購(gòu)買考慮因素 5
第3章 泰州正大飼料有限公司概況及環(huán)境分析 7
3.1泰州正大飼料有限公司概況及現(xiàn)狀 7
3.2環(huán)境分析 8
第4章 對(duì)正大飼料泰州地區(qū)相關(guān)客戶的調(diào)查與分析 9
4.1調(diào)查對(duì)象、調(diào)查方法及目的 9
4.2 數(shù)據(jù)處理與分析 9
第5章 企業(yè)促銷策略建議 15
5.1企業(yè)促銷策略存在問(wèn)題 15
5.2可行性建議 16
5.2.1廣告宣傳 16
5.2.2 人員推銷 17
5.2.3 公關(guān)關(guān)系 17
5.2.4 營(yíng)業(yè)推廣 17
5.2.5 總結(jié) 18
第6章結(jié)束語(yǔ) 20
致謝 20
參考文獻(xiàn) 21