某家居電子商務(wù)策略研究.doc
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某家居電子商務(wù)策略研究,13000字摘要:電子商務(wù)是將電子信息技術(shù)和商務(wù)活動(dòng)相結(jié)合，基于因特網(wǎng)的嶄新的商務(wù)運(yùn)行方式。電子商務(wù)與傳統(tǒng)商務(wù)相比，具有鮮明的特性和巨大的優(yōu)勢(shì)，電子商務(wù)預(yù)示著一場(chǎng)貿(mào)易革命，它正在改變著經(jīng)濟(jì)和社會(huì)的運(yùn)作方式。電子商務(wù)的經(jīng)濟(jì)特征，一是使商務(wù)活動(dòng)擴(kuò)張具有全球性：二是使商務(wù)活動(dòng)低成本、高效率，具有較廣的普...
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某家居電子商務(wù)策略研究
13000字
摘要:電子商務(wù)是將電子信息技術(shù)和商務(wù)活動(dòng)相結(jié)合，基于因特網(wǎng)的嶄新的商務(wù)運(yùn)行方式。電子商務(wù)與傳統(tǒng)商務(wù)相比，具有鮮明的特性和巨大的優(yōu)勢(shì)，電子商務(wù)預(yù)示著一場(chǎng)貿(mào)易革命，它正在改變著經(jīng)濟(jì)和社會(huì)的運(yùn)作方式。電子商務(wù)的經(jīng)濟(jì)特征，一是使商務(wù)活動(dòng)擴(kuò)張具有全球性：二是使商務(wù)活動(dòng)低成本、高效率，具有較廣的普遍性；三是買(mǎi)方對(duì)商品購(gòu)買(mǎi)具有多選擇性。
當(dāng)前，各個(gè)行業(yè)的電子商務(wù)鄭如火如荼的進(jìn)行著，而整體家居行業(yè)的電商卻并沒(méi)有升溫，究其原因，固然有整體家居行業(yè)產(chǎn)品本身的特點(diǎn)和消費(fèi)者對(duì)其選擇的特殊要求，但更重要的是電子商務(wù)模式的不當(dāng)，為此我希望通過(guò)對(duì)整體家居行業(yè)和電子商務(wù)特點(diǎn)深入分析，為整體家居行業(yè)尋求到一個(gè)更好更適合的電子商務(wù)策略。
關(guān)鍵詞：電子商務(wù) 整體家居 線上線下 景尚景家
Johson International Home Furnishing e-commerce strategy Research
Abstract： electronic commerce is the electronic information technology and business combination, a new form of business operation based on internet. Electronic commerce compared with the traditional business, with distinct characteristics and benefits of e-commerce, forecasts a revolution in trade, it is changing the operational ways of economy and society. The economic characteristics of e-commerce, one is to make business expansion is global: two is the business activities of low cost, high efficiency, universal wide; three is the buyer has selectivity for the purchase of goods.
At present, the electronic commerce industry of International Home like a raging fire, while the overall Home Furnishing industry business did not rise, investigate its reason, although has the characteristics and overall consumer Home Furnishing industry product itself special requirements for the selection, but more important is the electronic commerce mode is improper, so I hope that through in-depth analysis on the whole Home Furnishing industry and characteristics of e-commerce, e-commerce strategies to seek a better and more suitable for the whole Home Furnishing industry.
Keywords: Electronic Commerce Home Furnishing line Johson
目錄
第一章 導(dǎo)論 1
1.1研究背景 1
1.1.1 家居行業(yè)的發(fā)展現(xiàn)狀 1
1.1.2 家居行業(yè)電子商務(wù)現(xiàn)狀 1
1.2 研究意義 2
第二章 電子商務(wù)理論 3
2.1電子商務(wù)的定義 3
2.2電子商務(wù)的模式 4
第三章 景尚景家的現(xiàn)狀和引入電子商務(wù)的原因 5
3.1景尚景家簡(jiǎn)介 5
3.2引入電子商務(wù)的原因 6
3.2.1景尚景家引入電子商務(wù)的內(nèi)因 6
3.2.2景尚景家引入電子商務(wù)的外因 7
第四章 消費(fèi)者對(duì)家居行業(yè)電子商務(wù)的看法 7
4.1調(diào)查設(shè)計(jì) 8
4.2數(shù)據(jù)分析 8
4.3調(diào)查內(nèi)容總結(jié) 11
第五章：景尚景家電子商務(wù)策略方案設(shè)計(jì) 13
5.1 目標(biāo)市場(chǎng)定位 13
5.2 產(chǎn)品定位 13
5.3 景尚景家電子商務(wù)模式 14
5.4 運(yùn)營(yíng)中應(yīng)注意的問(wèn)題 16
致謝 19
參考文獻(xiàn) 20
13000字
摘要:電子商務(wù)是將電子信息技術(shù)和商務(wù)活動(dòng)相結(jié)合，基于因特網(wǎng)的嶄新的商務(wù)運(yùn)行方式。電子商務(wù)與傳統(tǒng)商務(wù)相比，具有鮮明的特性和巨大的優(yōu)勢(shì)，電子商務(wù)預(yù)示著一場(chǎng)貿(mào)易革命，它正在改變著經(jīng)濟(jì)和社會(huì)的運(yùn)作方式。電子商務(wù)的經(jīng)濟(jì)特征，一是使商務(wù)活動(dòng)擴(kuò)張具有全球性：二是使商務(wù)活動(dòng)低成本、高效率，具有較廣的普遍性；三是買(mǎi)方對(duì)商品購(gòu)買(mǎi)具有多選擇性。
當(dāng)前，各個(gè)行業(yè)的電子商務(wù)鄭如火如荼的進(jìn)行著，而整體家居行業(yè)的電商卻并沒(méi)有升溫，究其原因，固然有整體家居行業(yè)產(chǎn)品本身的特點(diǎn)和消費(fèi)者對(duì)其選擇的特殊要求，但更重要的是電子商務(wù)模式的不當(dāng)，為此我希望通過(guò)對(duì)整體家居行業(yè)和電子商務(wù)特點(diǎn)深入分析，為整體家居行業(yè)尋求到一個(gè)更好更適合的電子商務(wù)策略。
關(guān)鍵詞：電子商務(wù) 整體家居 線上線下 景尚景家
Johson International Home Furnishing e-commerce strategy Research
Abstract： electronic commerce is the electronic information technology and business combination, a new form of business operation based on internet. Electronic commerce compared with the traditional business, with distinct characteristics and benefits of e-commerce, forecasts a revolution in trade, it is changing the operational ways of economy and society. The economic characteristics of e-commerce, one is to make business expansion is global: two is the business activities of low cost, high efficiency, universal wide; three is the buyer has selectivity for the purchase of goods.
At present, the electronic commerce industry of International Home like a raging fire, while the overall Home Furnishing industry business did not rise, investigate its reason, although has the characteristics and overall consumer Home Furnishing industry product itself special requirements for the selection, but more important is the electronic commerce mode is improper, so I hope that through in-depth analysis on the whole Home Furnishing industry and characteristics of e-commerce, e-commerce strategies to seek a better and more suitable for the whole Home Furnishing industry.
Keywords: Electronic Commerce Home Furnishing line Johson
目錄
第一章 導(dǎo)論 1
1.1研究背景 1
1.1.1 家居行業(yè)的發(fā)展現(xiàn)狀 1
1.1.2 家居行業(yè)電子商務(wù)現(xiàn)狀 1
1.2 研究意義 2
第二章 電子商務(wù)理論 3
2.1電子商務(wù)的定義 3
2.2電子商務(wù)的模式 4
第三章 景尚景家的現(xiàn)狀和引入電子商務(wù)的原因 5
3.1景尚景家簡(jiǎn)介 5
3.2引入電子商務(wù)的原因 6
3.2.1景尚景家引入電子商務(wù)的內(nèi)因 6
3.2.2景尚景家引入電子商務(wù)的外因 7
第四章 消費(fèi)者對(duì)家居行業(yè)電子商務(wù)的看法 7
4.1調(diào)查設(shè)計(jì) 8
4.2數(shù)據(jù)分析 8
4.3調(diào)查內(nèi)容總結(jié) 11
第五章：景尚景家電子商務(wù)策略方案設(shè)計(jì) 13
5.1 目標(biāo)市場(chǎng)定位 13
5.2 產(chǎn)品定位 13
5.3 景尚景家電子商務(wù)模式 14
5.4 運(yùn)營(yíng)中應(yīng)注意的問(wèn)題 16
致謝 19
參考文獻(xiàn) 20
