房地產(chǎn)網(wǎng)絡(luò)營銷研究

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摘 要：隨著網(wǎng)絡(luò)經(jīng)濟(jì)的飛速發(fā)展，網(wǎng)上購物、網(wǎng)上銀行、網(wǎng)上訂餐等等與互聯(lián)網(wǎng)相關(guān)的一系列新興產(chǎn)業(yè)也隨之產(chǎn)生。房地產(chǎn)業(yè)是國民經(jīng)濟(jì)的支柱產(chǎn)業(yè)，在這樣的背景下，房地產(chǎn)網(wǎng)絡(luò)營銷應(yīng)運(yùn)而生。房地產(chǎn)網(wǎng)絡(luò)營銷以一種新的方法和理念，更高效地為企業(yè)和消費(fèi)者服務(wù)，受到了很多房地產(chǎn)企業(yè)的青睞。本文根據(jù)房地產(chǎn)業(yè)自身的特點(diǎn)，研究房地產(chǎn)網(wǎng)絡(luò)營銷的理論來源、現(xiàn)狀、發(fā)展前景、利弊分析、影響因素等，結(jié)合當(dāng)前房地產(chǎn)網(wǎng)絡(luò)營銷的發(fā)展模式，提出一些個(gè)人的意見和建議，為未來工作奠定基礎(chǔ)。


關(guān) 鍵 詞：網(wǎng)絡(luò)經(jīng)濟(jì)，房地產(chǎn)，網(wǎng)絡(luò)營銷，房地產(chǎn)網(wǎng)絡(luò)營銷，研究



Abstract: With the rapid development of network economy, online shopping, online banking, online meal ordering and other series of emerging industries concerned about the Internet have sprung up accordingly. The real estate industry is pillar industry of the national economy. Under this background, the real estate online marketing emerges as the times require. It is more efficient on providing services for enterprises and consumers based on a new method and concept. Moreover, it is popular among many real estate enterprises. This paper will analyze briefly the theory sources, current situations, prospects for development, advantages and disadvantages and factors of real estate online marketing, which is according to the features of real estate industry itself. Combining with current development mode of real estate online marketing, I will give some personal advice and suggestions in my paper, which will found a basis on future work.

Keywords: network economy, real estate, online marketing, real estate online marketing, analyze


目 錄
1 前言 4
2 房地產(chǎn)網(wǎng)絡(luò)營銷的概述 4
2.1 房地產(chǎn)網(wǎng)絡(luò)營銷的概念 4
2.2 網(wǎng)絡(luò)營銷的理論來源 4
2.3 房地產(chǎn)網(wǎng)絡(luò)營銷的特點(diǎn) 5
2.4 房地產(chǎn)網(wǎng)絡(luò)營銷的一般方法 7
3 房地產(chǎn)網(wǎng)絡(luò)營銷的現(xiàn)狀及意義 8
3.1 房地產(chǎn)網(wǎng)絡(luò)營銷的現(xiàn)狀 8
3.2 房地產(chǎn)網(wǎng)絡(luò)營銷對房地產(chǎn)營銷的意義 9
4 房地產(chǎn)網(wǎng)絡(luò)營銷的一般步驟 10
5 房地產(chǎn)網(wǎng)絡(luò)營銷的優(yōu)劣勢分析 11
5.1 房地產(chǎn)網(wǎng)絡(luò)營銷較傳統(tǒng)營銷的優(yōu)勢 11
5.2 房地產(chǎn)網(wǎng)絡(luò)營銷目前存在的問題 12
6 促進(jìn)房地產(chǎn)網(wǎng)絡(luò)營銷發(fā)展的有效措施和建議 13
結(jié)論 15
參考文獻(xiàn) 16
致謝 17