競(jìng)爭(zhēng)戰(zhàn)略理論(外文翻譯)

內(nèi)包含中文翻譯和英文原文

中文： 2618字
英文： 9600字符



1.五力模型
決定企業(yè)獲利能力的首要因素是“產(chǎn)業(yè)吸引力”。企業(yè)在擬定競(jìng)爭(zhēng)戰(zhàn)略時(shí)，必須要深入了解決定產(chǎn)業(yè)吸引力的競(jìng)爭(zhēng)法則。競(jìng)爭(zhēng)法則可以用五種競(jìng)爭(zhēng)力來(lái)具體分析，如圖所示，這五種競(jìng)爭(zhēng)力包括：新加入者的威脅、客戶的議價(jià)能力、替代品或服務(wù)的威脅、供貨商的議價(jià)能力及既有競(jìng)爭(zhēng)者。
2.三大一般性戰(zhàn)略
競(jìng)爭(zhēng)戰(zhàn)略的第二個(gè)中心問(wèn)題是：企業(yè)在產(chǎn)業(yè)中的相對(duì)位置。競(jìng)爭(zhēng)位置會(huì)決定企業(yè)的獲利能力是高出還是低于產(chǎn)業(yè)的平均水平。即使在產(chǎn)業(yè)結(jié)構(gòu)不佳，平均獲利水平差的產(chǎn)業(yè)中，競(jìng)爭(zhēng)位置較好的企業(yè)，仍能獲得較高的投資回報(bào)。
每個(gè)企業(yè)都會(huì)有許多優(yōu)點(diǎn)或缺點(diǎn)，任何的優(yōu)點(diǎn)或缺點(diǎn)都會(huì)對(duì)相對(duì)成本優(yōu)勢(shì)和相對(duì)差異化產(chǎn)生作用。成本優(yōu)勢(shì)和差異化都是企業(yè)比競(jìng)爭(zhēng)對(duì)手更擅長(zhǎng)因應(yīng)五種競(jìng)爭(zhēng)力的結(jié)果。將這兩種基本的競(jìng)爭(zhēng)優(yōu)勢(shì)與企業(yè)相應(yīng)的活動(dòng)相結(jié)合，就可導(dǎo)出可讓企業(yè)獲得較好競(jìng)爭(zhēng)位置的三種一般性戰(zhàn)略：總成本領(lǐng)先戰(zhàn)略、差異化戰(zhàn)略及專一化戰(zhàn)略......




1. Five strength models
The decision enterprise makes a profit the ability most important factor is the industrial attraction. The enterprise when draws up the competition strategy, must have thoroughly to understand the decision industry attraction the competition principle. The competition principle may use five kind of competitive abilities to come the concrete analysis, these five kind of competitive ability includes: Newly the joining threat, the customer negotiated price ability, the substitute or the service threat, supplies goods business negotiated price ability and already has the competitor.
2. Three big general strategy
The competition strategy second crucial question is: Enterprise in industrial relative position. The competition position can decide the enterprise makes a profit the ability is outdoes or is lower than industrial the average level. Even if is not good in the industrial structure; equally made a profit in the level error industry, a competition position better enterprise, still could obtain the higher investment repayment.
Each enterprise all can have many merits or the shortcoming, any merit or the shortcoming can and the dissimilation has the function to the relative cost superiority. The cost superiority and the difference all is the enterprise compares the competitor to excel in accordance to five kind of competitive abilities result. Unify these two kind of basic competitive advantage and the enterprise corresponding activity, may derive may let the enterprise obtain the better competition position three kinds of general strategy: Total cost leading strategy, difference strategy and single-minded strategy ......